Buy seafood online from a real fishmonger in the UK
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Buy seafood online in the UK from a real fishmonger

Delivering fish and shellfish nationwide
The greatest variety of seafood online

"I am just emailing to say that yet again we had some wonderful fish for Christmas.  Delivery was exactly on time."

"What a brilliant service, I really enjoyed the cod roe on toast last night"

Brandade de Morue

One of our customers sent us these recipes for saltfish - brandade de morue and stuffed pequillo peppers. We're just about to try them, will get back with a progress report! It might take a couple of days because the saltfish needs to be soaked.

Progress report - success! Here's our brandade - it's delicious. Now to try it on the fishmongers!

We've added it to our collection of recipes.

"Just received my Whelks and razor clams. Great. Very impressed with the quality and service!"

"What a pleasure not only was the fish excellent it was delivered packaged and ready to go in the freezer"

"Looking forward to receiving the new swordfish.  The last order was fabulous!"

Fresh Mediterranean crevettes down to 70p each!

Oscietra and Baeriskaya caviar are both down by 25% - order now, they are a bargain!

"The oysters and mussels were amazing and tasted so fresh , everyone commented on them"

Bass down by 25% this week!

Bream down by 25% this week!

"Thank you very much for your prompt, well-informed delivery and what excellent, very fresh herrings"

Seafood from The Smelly Alley Fish Company, established 1976. An enormous variety of seafood, delivered nationwide to the UK since 1997

The first and the best online fishmonger!


"My order just arrived and it looks great. Brilliant service as usual"

Salmon and trout

Squid, octopus and cuttlefish

Roes and caviar

About The Smelly Alley Fish Company

Delivering seafood to your door since 1997

The Smelly Alley Fish Company is a real traditional town-centre fishmonger, so you can order from an enormous range of fish and shellfish, from salmon to scallops, from lobsters to lemon soles, from turbot to tuna, from cod to cuttlefish. The Smelly Alley Fish Company specializes in fresh Cornish fish, and it's prepared by us according to how you want it, from portions of salmon to skinned fillets of seabass to whole, cleaned whiting, they are not pre-packed, ready-made frozen portions. Your fish will be delivered when you want it. It arrives in a sealed box, clean and odour-free. All fish is individually vacuum-packed, with ice, ready to cook or put straight into the freezer.

What's in a name? We're in a street that has had food shops in it for hundreds of years. In the 1600s it had an open sewer running down its length, so it became known as Smelly Alley, and that's what local people still call it. Now there is just one fishmonger, one greengrocer and one butcher, and we are in Reading, Berkshire.

We often have offers on our products, or even reductions on your shopping carts. The last one was 15% off . We also tell you about seasonal fish, bargain fish, and send you news about what's new at the fishmongers.

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Free Delivery

Spend over £50 to qualify,

£20 in the Reading area

+44 118 939 3076

Visit us

11A Union Street, Reading,